The SEO world is a long-term rewards world. There are things you can do that will provide short-term gains, and while they are tempting, they will almost always result in penalties from search engines down the line. Spammy tactics like buying links, using clickbait, or creating dynamic pages that serve different information to robots and users might help you see an immediate increase in traffic or clicks, but you will be hurt in the long run. SEO is about meaningful, long-term strategies that don’t always make KPI’s jump right away. It requires patience and persistence.
Contributors: Lauren Hilinski from Shred Nations