By far the most effective lead generation strategy I’ve found has been to partner with other businesses on content projects. These include formats like webinars, ebooks, and more complex standalone products and micro-websites. The idea is to find something low-friction for both parties. Does your partner have insights that you don’t, that they could easily present in a short webinar? Do they have content already written that you can combine with your own to make something new?
If you can approach potential partners and show them that they barely need to lift a finger, obviously it’s going to be easier to get them on board. The big win comes with promotion. You promote the finished product to your audience, and they do the same with theirs. This puts your name and content in front of a whole new audience, hopefully, delivered by a company that new leads already trust. The big key is to find other companies with audiences who look like your ideal buyer. This makes the lead generation a lot more targeted.
Contributors: Patrick Whatman from Spendesk