Incorporate lead ads into your marketing budget. Lead Ads are similar to standard social media ads, but they let users interact with the content of your ad by filling out a form to either receive something in return or simply to indicate an interest without leaving the social media site! B2B companies will benefit from LinkedIn Lead Ads, while B2C firms might find it more relevant to give a preference to Facebook Lead Ads. Automate the process of adding new leads to your CRM with Zapier. Voilà – you’ve got your first lead gen process set up!
Contributors: Anzhelika Osmanova from Lendonomy