For marketers with a natural drive for data analytics and measurement, you can refer to Quicksprout, Moz and Ahrefs. The Ahrefs tool is handy to track keyword positions for relevant business keywords and perform plenty of content research to pull-off an informational piece of content. You can also track competitor positions, Domain Authority and more. Quicksprout, run by Neil Patel, is a go-to resource for marketers looking for actionable marketing strategies. Do check out the ultimate guides to Content Marketing, Social Media, Copywriting and Link Building. The website analyzer is also worth a try.
Contributors: Ketan Kapoor from Mettl