The world of marketing is a complicated and ever-evolving one, to stay on top of it you need to stay on top of the very latest trends and news. Now, if you’ve spent any amount of time looking at online (or offline) marketing, you’ll soon realize that there is no shortage of news, from guru’s promising overnight success to well researched commissioned articles from the legends of SEO.
We reached out to industry experts to find the 17 marketing blogs that you should be following.
StrategiQ has a great marketing blog with everything from development, to design, to outreach and content marketing and everything in between - we are an integrated marketing agency specialising in SEO and Digital marketing. Our blogs have been featured in latest news from Marketing Land in the past and are very popular with industry leaders.
Contributors: Levi Williams-Clucas from StrategiQ
A great marketing blog to read is Successwise. It’s home to Allan Dib, author of the bestselling 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.
Basically, the blog is dedicated to making marketing simple. And it does. If you’re a non-marketer, this is the blog to follow. The articles are easy to read and informative. The writing style is approachable and fun. He touches on a variety of topics relevant to marketing and isn’t afraid to take a stand. Best of all the articles are backed by years of experience and research.
Notably, the comments from readers are overwhelmingly positive. Anyone can download his 1-Page Marketing Plan document and use it to begin plotting their marketing strategy. It’s a great blog that will help struggling businesses to easily understand and effectively implement marketing. Give it a read and see for yourself.
Contributors: Candice de Beer from Successwise
The Page 1 Solutions blog is different because we invest in multimedia content. In addition to text posts, we also create custom visual content like infographics and Slideshare presentations that provide readers with thoughtful commentary and expert information in a digestible format.
Another thing that makes us different is the egalitarianism of our content. We tap into our employees' expertise and interactions with clients to maintain a weekly publishing schedule that is driven by the passions and insights of the employees.
Contributors: Bill Fukui from Page 1 Solutions, LLC
A marketing blog worth reading is Econsultancy the articles are just long enough to provide an overview of the topic but not so long that you'll never read the article, the blog posts are daily and the summary newsletter that they send ensures that you can just read the headlines in the email without having to click through to the website if there is nothing of interest.
With headlines like 'The best digital marketing stats we’ve seen this week', 'Six ingredients of enticing browse abandonment emails' and 'Four Google Adwords scripts that retailers can use to supercharge their summer sales' there's always something of interest to read over your morning coffee.
Contributors: Richard Shaw from Logbookloanhq
I'm a big fan of Backlinko, because Brian Dean gives great advice about SEO and particularly link building, which in my opinion is a very important part of digital marketing. Why, you may ask? Because unlike paid advertising, SEO and link building help you bring more traffic to your website and acquire new customers for free.
Contributors: Gregory Golinski from YourParkingSpace
SEMPO is a platform that gathers search engine marketing professions all in one place to engage with one another on the latest industry updates. The research generated on this platforms allows a better understanding of search marketing and maximizing business strategies through tracking industry trends. I would love to share any further insight with you in regards to digital marketing.
Contributors: Arya Bina from Kobe Digital
One marketing blog that stands apart from others is The AdReel. This website focuses on various movie marketing campaigns and what tactics were implemented properly and used to promote the film. There are not many sites like it, which makes it stand out in the marketing field.
Contributors: Jenna Salerno from USB Memory Direct
This blog has a lot of useful Online Reputation Management and Customer Service hints and tips. They produce their own stats and are not afraid to call out sites like Yelp for questionable practices. Their writing style is conversational. It's a good one! Check it out!
Contributors: Ginger Jones from WebPunch
If there’s a blog that comprehensively covers marketing its Hubspot. One of the things I like most about this blog is its beautiful interface and honesty. In this fast-paced world one big concern is whether you actually have the time to read a blog post. Hubspot never lets you go in blind. They how long it’ll take you to read, and they always have a straightforward title; because if you're in business marketing you’ll keep track of your time.
Contributors: Nate Masterson from Maple Holistics
As a blog for a performance marketing agency, we focus not only on providing information for the novice but also experienced professionals in the digital marketing sphere. We create case studies and actionable advice that readers can apply to their own organizations. Some of our recent posts are How to Spy on Your Search Ad Competitor s that discusses actual steps how marketers can beat their competitors and A Guide to Every Blog Content Format You Can Create which enumerates all blog formats with tips on how to make them effective.
Contributors: Jomel Alos from Spiralytics
PureB2B's blog focuses on lead generation for B2B companies. They cover various topics like content syndication, account-based marketing, email marketing, and customer management. The company was recently awarded as one of The Boston Business Journal’s Fast 50 List for the third consecutive year.
Contributors: Johanna Rivard from PureB2B.com
For marketers with a natural drive for data analytics and measurement, you can refer to Quicksprout, Moz and Ahrefs. The Ahrefs tool is handy to track keyword positions for relevant business keywords and perform plenty of content research to pull-off an informational piece of content. You can also track competitor positions, Domain Authority and more. Quicksprout, run by Neil Patel, is a go-to resource for marketers looking for actionable marketing strategies. Do check out the ultimate guides to Content Marketing, Social Media, Copywriting and Link Building. The website analyzer is also worth a try.
Contributors: Ketan Kapoor from Mettl
The Drift blog teaches how indulging in conversations and having a personalized approach can open doors to new, happy customers. Loaded with case studies and real-life customer acquisition strategies, it teaches about the importance of writing perfect pitches and can be a ready resource for any marketer looking for instant, ready to consume advice.
Contributors: Ketan Kapoor from Mettl
Our blog is a great resource for those interesting in learning more about SEO and paid digital advertising. A lot of our content caters to legal marketers and ecommerce websites, as those are our two core client verticals. Our end goal is to educate more individuals and small to mid-size businesses about the benefits of digital marketing services and their ability to boost traffic and overall sales.
Contributors: Bernie Clark from Majux Marketing
Neil Patel is a household name within the digital marketing community. His site not only proved digital marketing services, but uses his blog to influence and guide businesses who are ready to use up-to-date technologies to brand their business online.
Contributors: Arya Bina from Kobe Digital
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