James Metcalfe
You do not need to spend a lot of money to conduct research with your target audience, there are plenty of scrappy ways to get their ideas and input but to make a major decision based solely on what you and your team, friends and family think and ignore the target audience is a recipe for disaster. Your mom or best friend will never tell you the baby is ugly. A potential customer is happy to share why they would or would not pay for your product or service. I suggest you listen to what they are telling you or you will waste a lot of time and money.
Contributor: Paige Arnof-Fenn, Founder & CEO from mavensandmoguls.com
