A really important building block (9/10)

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I started a global branding and marketing firm 17 years ago and am a big fan of market research. I think it is a really important building block for any good marketing plan and to ignore the market or not even ask them for input is a bad idea in my opinion. I think the best marketers listen to the feedback they get and incorporate it into their plans then pivot as needed down the road as the data roles in.

Contributor: Paige Arnof-Fenn, Founder & CEO from mavensandmoguls.com

Written by James Metcalfe

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