Snapchat helps to personalize and build brand following behind your business. It helps to tell the story of your business and make your customers feel more connected with your business… Personalizing, or humanizing, your business can create a brand connection that might not otherwise be there with online businesses. It sort of creates a community feel that might exist with a local business. Snapchat can make the difference with customer connections.
Contributors: Deborah Sweeney from MyCorporation