My name is Alex Hoffman. I have always used art and music to cope with my anxiety and depression. I am diagnosed with social anxiety, panic disorder, and major depressive disorder. I’m not ashamed of it. It’s made me who I am in some ways, and has most definitely shaped me as an artist.
The stuff I make is not only to cope, but to make something positive out of the negative energy. Before I got help, I knew that I was stuck in that low point for as long as it wanted me there. So, I figured, ‘if I’m going to feel this way, I might as well make something out of it.’ This is how I found catharsis, and processed my emotions. Those dark feelings are pretty abstract, and anyone who’s felt them knows that you don’t usually know where they’re coming from, or why they’re there, or what they mean. So it made sense that art and music could help me figure it out or at the very least release it through a process that is just as abstract as the feeling itself.
So that’s where “PERSONAL HELL” comes in, and why I’m here asking for your help. Because I want to promote recovery and mental health, but make it cool (for lack of a better term). Recovery and healthy habits can be really fucking cool, which I’ve only begun learning recently. Mental health in the artistic community can get pretty rough, and it makes sense because why else would we want to create if we were OK with the stuff that already exists. My point is, I see so many artist making really cool shit, but promoting unhealthy lifestyles. And I’m not here to judge AT ALL, cus I’m no saint, trust me. But I guess all I’m saying is I just want people to be happy, with out acting like everything is OK. So, in a poorly written nutshell, that’s what “PERSONAL HELL” is. It’s some cool clothes and shit, that I hope can bring people together and let them know that they’re not alone.
Here’s the practical details.
Using my original designs, I will…
– create apparel
– screen print everything by hand
– market my products online through my website
– and reinvest profits to grow my brand
So, I need your help before I can even get started on these 4 steps! If you decide you’d like to contribute to my goal you will be helping buy my blank t-shirts, get supplies for screen printing, begin marketing, and keep me alive along the way. I really can’t do this without you guys! Thanks for your help.
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P.S. You can see my some of my work on my instagram page @personalhelll