It is extremely difficult to have a journalist mention your brand, as a large part of their job is to research. However, we make sure that we are offering them something that can be of huge benefit to them. For us having the largest development database of property in Australia is our niche. Therefore we are able to offer them statistics that they can not find anywhere else this adds depth to their article and helps us in return with brand awareness.
Contributors: Chris Tomlinson from Urban