When it comes to landing press mentions for your brand, there are some key things to keep in mind that will really elevate your outreach strategy. First and foremost, journalists are real people. Before you send your email, learn more about the journalist’s interests and personality by combing through their author archives or digital footprint (i.e. Instagram, Twitter). Become familiar with the topics they frequently cover. Your focus should be on establishing a relationship first, then pitching your idea. While building authentic relationships is important, if the content your pitching is sub-par or irrelevant to their audience you won’t get very far. After you’ve researched the journalist’s background, ask yourself: Is the content I’m pitching timely, engaging, or otherwise appealing to their niche audience? One tip to ensure your pitch will stand out from the rest is by offering the journalist unique research or data to supplement their story.
Contributors: Domenica D’Ottavio from Fractl