In addition to offering high-quality designer watches at affordable prices, Nordgreen also tries to build a story into all their wrist watches. A watch gives a month’s education to a child in India, 200 sqft. preserved rainforest in Latin America, or two months of clean water for a person in Central Africa. The choice is made by the consumer himself via the serial number found on the back of the watch.
The Huffington Post claimed that Nordgreen would become "The next big thing on the Scandinavian Design scene" during their Kickstarter campaign - a campaign which ended up raising 1,500,000 DKK after just 30 days. More than 2,100 watches were wold in 66 countries, and with more than 100,000 people visiting the campaign.