This book is one of those industry secrets that is rarely talked about or discussed, yet known. It is also a reminder of a simple easy way publicists can help get and keep their clients in the news, garnering the media’s attention regardless of what’s happening in their careers or their last big gig.
Newsjacking is not about the client but attaching yourself to a current news story that puts a person in the public eye. It will cause the media to remember you and take note.
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Contributor: Chantay Bridges from losangelesrealestatenow.com