Hit Makers is the ultimate tool for publicists to understand all the minutiae that goes into making a sensation. Between movies, songs, celebrities, or apps, Thompson examines the past 2 centuries in order to appreciate what factors determine whether something is going to be a blockbuster and what is doomed to be a one-hit wonder.
As a senior editor for the Atlantic, Derek Thompson relied on his experience with countless examples of hot topics and Yesterday’s news to create was has become a national bestseller and a must-read for any marketer or publicist. Similarly, he captivatingly takes a look back throughout history and illustrates how certain influences have shaped culture even to this day.
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Contributor: Nate Masterson from mapleholistics.com