In my opinion, this book is a vital read because it showed me just how important it is network in your business. Keith shows just how much business is done through your network of contacts, colleagues, and friends.
He then goes on to describe exactly how to build your network, and how to use that to grow your business. The best part is that is relatively simple… he breaks down how easy it is to have lunch with colleagues, and yet how valuable it is to be continually focusing on these areas of your business.
This book opened my eyes to how a small business can grow through the process of getting to know people, and then providing value to them. I have personally used these techniques countless times, and I can honestly say that some of my greatest achievements in business have come out of the processes that Ferrazzi describes in Never Eat Alone.
Contributor: Allen Michael (Founder / Editor)