You should measure marketing results regularly. Without a keen eye on analytics and performance, businesses have a difficult time launching new marketing campaigns, making simple tweaks to marketing messages, etc. You should analyze the most common key performance indicators like unique visitors, page views, search engine traffic, bounce rate, conversion rate, etc. Keep in mind, these metrics that should always be linked to your business goals including annual growth rate, revenues, and more.
Contributor: Alexandra from ddi-dev.com