James Metcalfe
The biggest and most avoidable marketing mistake I see small business owners make (and as the founder/CEO of a marketing company, I see this one almost daily) is not being consistent enough with your marketing.
Many small business owners will nod their heads and agree that consistency is the key to marketing success, and then proceed to greatly underestimate the amount of consistency they actually need and execute campaigns that last 2 or 3 months. But campaigns should be ongoing — daily, weekly, monthly — and analyzed and tweaked as you go.
Contributor: Joy Gendusa from postcardmania.com/
