As an entrepreneur, business leader, and marketer — Cialdini’s book on Influence is one of the top books I always recommend for everyone to read. It explains the psychology of why people say yes, and I’ve found it broadly applicable to all kinds of relationships from your customers, your partners, and even your employees.
This isn’t one of those books that is full of hacks and tactics; instead, it focuses on the psychology of why those tactics work through the six principles he introduces. This invites a deeper understanding of why certain business tactics are effective. Over the past decade I find myself reaching for it again and again when I’m trying to brainstorm new ideas on how to create effective campaigns for my business.
Contributor: Ada Chen Rekhi | Twitter