Influence by Rob Cialdini is a book everybody should read. Selling is all around us, and despite what many people think, it’s more a science than an art. We are being sold to constantly, and almost all selling follows various time tested principles. Influence explains these principles, so that as you go through your day to day life you can recognize when you are being sold to and how to avoid being a victim of such techniques. It has an almost immediate effect on your life, wallet, and will change the way you see your interactions with people, advertisements, and even just basic walks down the street.
If you’re one of those people who is constantly buying things and wonders why afterward (most likely all of us, at some stage), this is definitely the book for you.
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Contributor: Brendan Lee from Bren on the Road