It’s all about engagement when it comes to getting the most out of your social media marketing, but if you’re immediately going for that sale— you’re never going to make those connections. Instead, try incentivizing engagement by hosting a contest or giveaway on your page that requires likes, follows and shares for entry. Buying a prize for your potential winner, or offering them a deal on one of your products or services, is a much cheaper way to get your brand in front of more eyes than loading major funds into your ad budget to increase your impression share.
Contributors: Paul Potratz from Potratz Partners Advertising
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