Of all the marketing books I’ve read, How to Win Friends and Influence people truly stands a cut above the rest. I find that successful marketing is highly dependent upon a deep understanding of human psychology, persuasion, and a penchant for sales.
Of course, these skills don’t come naturally to everyone. And even for those that it does, they’re skills that can be honed with a little practice and extra knowledge. This book will revolutionize the way you understand your interactions, both personally and professionally.*
Despite being an old book at his point, the advice still rings as true as ever. Read it. Live it.
Contributor: Sam Warren | LinkedIn
About: Sam Warren is the Director of Marketing at RankPay, a top-rated SEO service that helps thousands of small businesses earn higher search rankings.