Go for the big fish in the room, not the little fish (9/13)

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At conferences, I used to target small business owners or solo practitioners who were at the early stages of their business or who came to learn a thing or two at the event. Although valuable contacts, I learned that if you want to target individuals that possess a more influential network, you have to target the big fish in the room. These are usually the speakers, host, or event coordinator. Approaching these individuals should seem natural. Please do not over flatter them or ask for autographs. 

Contributors: Vicky Llerena from Social Vibes Media

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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