Getting To Yes (33/66)

This was the first book I read after university after taking a position as a buyer with a forestry company. It transformed the way I approached a negotiation, and the way I thought about the process to reaching an agreement. Ury acknowledges the emotional aspects of negotiating and then provides tools to overcome some of those perceived awkward moments that can cause each of us duress in the situation.

Contributor: John Runcie

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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