Andy has fascinating, successful theories, stories, approaches to developing her concepts and how she did it step-by-step. Her approach is much like a sleuth examining a company and determining the DNA and then a marketing campaign that will appeal to a target audience. Her descriptions are detailed and understandable.
There are stories about how she goes about this process with companies that are most helpful. She tells this all in a voice that is relaxed and approachable.
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Contributor: Frances Metzman from francesmetzman.com