Contagious – Johan Berger (15/32)

While this book isn’t designed to be a crash course in marketing, it does provide essential marketing fundamentals. Written by Wharton marketing professor Jonah Berger, Contagious explains why certain products and ideas become popular by exploring what makes things popular. Contagious also explores what makes content go viral.

Berger discusses the secret science behind word-of-mouth marketing, giving actionable techniques for crafting marketing messages, ad content, and more.

The book highlights research, case studies, and real-world examples to illustrate concepts and insights. Whether you’re new to marketing or a seasoned professional, this New York Times bestseller will show you how to make your product or business idea catch on.

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Contributor: Alex Membrillo from

Written by James Metcalfe

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