Nathaniel Fried
Depending on what kind of traffic your website gets, you will get higher or lower CPC. Google counts everything from the time a user spent on site, to how much they scrolled, how many pages they visited etc. Also, someone that comes directly from Google’s search engine to your website will always be more interested in your content than someone that came from a post they’ve seen on Facebook for example.
Contributor: Stephen Montagne from nethustler.com
