This comprehensive book (416 pages cover-to-cover) is co-authored by Professor Fairbrothers, the founding director of the Dartmouth Entrepreneurial Network (DEN), and the founding chair of the Dartmouth Regional Technology Center (and who’s also started multiple companies worldwide).
Fairbrother’s co-author, Tessa Winter is an experienced social entrepreneur. From Idea to Success shows fledgling entrepreneurs how to get their ideas off the ground and into the marketplace. As such, this book is a thorough guide based on the startup experiences of hundreds of entrepreneurs and makes the process relatively straightforward by breaking it down into three parts:
- Refining the business idea;
- Creating a comprehensive business plan;
- Managing the growing enterprise.
By following the advice provided in this book, budding entrepreneurs can avoid common mistakes and get their new ventures off to promising starts.
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Contributor: Timothy G. Wiedman from Doane University