Nathaniel Fried
A bit counterintuitive but potentially effective way to increase your CPC is to experiment with category blocking. AdSense enables safe categories and disables riskier categories, like gambling, by default. It’s easy to think that allowing all the categories would increase competition and earn you more. However, different categories have different CPCs and CTRs. Therefore, some categories can have high CTRs but low CPCs – and vice versa. That’s why it’s paramount to test what categories work best with your audience.
Contributor: Ville Salminen from cordcutting.com
