This unique business book is already being used for business students at several business schools around the country. It’s grounded in business theory but it’s easy and fun to read. It offers some surprising lessons for the 21st century from the Grateful Dead rather than typical business books.
Unlike any other book about business, this one doesn’t focus on Fortune 500 businesses but uses a rock ’n’ roll band as a business model, which will be more appealing to choose students.
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Contributor: Barry Barnes from Nova Southeastern University