I started using Facebook to grow my business when I started creating online courses. Until this point, I had only worked with clients one-on-one, and all my new clients came from word of mouth.
I knew if I wanted to scale my business and reach more prospects, I needed to utilize social media. Facebook allowed me to grow my following from 0 to over 1,000 in only two short months. My email list also grew just as quickly.
I created a FB group for my target market (hair stylists) and was able to connect with and nurture my potential customers there. I used the group as a lead magnet, and was able to generate leads via FB ads for less than $1 each. I could not have captured those leads at such a low cost without FB ads.
Contributor: Caity Hubert from caity hubert