The way we come up with ideas and create content that people will like is we join local Facebook groups, and post a question in the group asking people what are their questions about how to best maintain their yards, and gardens. We then use the discussion that ensues as a jump-off point for creating a locally-based post. We even get a few local business owners in the post to boost local relevance signals.
Another option is to host a webinar for the community. Webinar Care is one platform that a local business can use where attendees can participate in activities, exploring knowledge, while the business can generate leads.
Contributor: Zach Hendrix from Your Green Pal