Build Customer Relationships (10/12)

Effective content can help you build customer relationships while avoiding less effective “hard sell” tactics. It showcases your subject-matter expertise, and gains trust by highlighting important topics that affect your prospects. Well-crafted content can draw traffic to your website and social media accounts, boost your performance on search results pages, and give audiences the opportunity to share your content with their friends.

Contributor: Laura Egocheaga from Divibe Tech

Written by Ben Skute

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