We’ve found that outsourcing our marketing has been extremely important. The playing field has been leveled and even smaller businesses can compete to get the word out because of social media. It’s how people find out about anything and everything this day and age. Outsourcing our marketing efforts to an experienced agency (Hype Well) has boded well for us since we started in 2013.
Contributors: Trisha Hetherington from Pretty Kitty Wax