Customers landing on your website from search engines often are discovering you for the first time. Traffic alone doesn’t generate revenue – you need conversions. To convert that the person browsing your website to a lead, you need to create comfort in giving you a call, entering contact info in a form, or making a purchase. For service-based companies, the best way to build credibility is client testimonials. Real video testimonials from satisfied customers go a long way. Also consider website tools that display 5-Star Facebook, GoogleMyBusiness, and Yelp reviews. You can feature membership with organizations such as the Better Business Bureau, chambers of commerce, or professional organizations in your niche.
Contributors: Earl White from House Heroes LLC