Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Follow George Orwell’s advice:
- Never use a long word where a short one will do.
- If it is possible to cut out a word, always cut it out.
- Never use the passive where you can use the active.
Contributor: Gina Hutchings Digital Marketing Expert and owner of The Treatment Tester