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26 Powerful Tactics For Writing Hugely Successful Guest Posts

Writing a compelling and valuable guest post is no easy task. Luckily for you, we reached out to professionals to get their take on how it can be done in the most successful way.

In the spirit of this post, Fupping accepts guest posts, so if you are interested in contributing, head on over to our guest post guidelines and submit a pitch.

This post contains affiliate links. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases from and other Amazon websites.

#1 Research, Research, Research!

Do your research when writing a guest post. Don't just spew out a bunch of fluff that anybody with typing skills could have written. Research your topic well and provide unique facts and information that the readers will be interested in.

Contributor: Kaili Killpack from

#2 Stick to your expertise

While it might be tempting to take every guest posting opportunity you receive, sometimes it is better to stick to what you really know. Pick a few subjects you consider yourself to have advanced level knowledge in and stick to writing on those topics. This will establish authority for you as a writer within specific subject areas.

Contributor: Alexandra Bohigian from

#4 Don't be afraid to ask for help

As a business owner, it can be difficult to spend the amount of time I'd like writing an in-depth guest article on a subject about which I'm passionate. Thankfully, members of our staff are willing and able to provide valuable feedback. 

I talk to members of my management team about the higher points, get editorial support from our outstanding writers, and get subject-specific input from employees who specialize in specific areas like website design or SEO. We are a very fluid office, and teamwork really does help the writing quality and the information I deliver come together.

Contributor: Dan Goldstein from

#5 Don't get spammy

While many guest authors are writing to promote themselves or their brand, this only will create a weak article. Save your author byline for the about you, and keep the content within the blog focused on the subject and useful for the blog's audience.

Contributor: Alexandra Bohigian from

#6 Are you concise?

Clarity of writing usually follows clarity of thought. So think what you want to say, then say it as simply as possible. Follow George Orwell's advice:

  • Never use a long word where a short one will do.
  • If it is possible to cut out a word, always cut it out.
  • Never use the passive where you can use the active.

Contributor: Gina Hutchings Digital Marketing Expert and owner of The Treatment Tester

#7 Is your text easy to read?

The most important, relevant and eye-catching information should be as high up the page as possible.

Embrace the line break. There are few easier ways to make online copy more readable.

Break up longer copy with: 

  • Sub-headings
  • Bullet points
  • Images

Contributor: Gina Hutchings Digital Marketing Expert and owner of The Treatment Tester

#11 When writing don't worry about perfection in the first draft

When writing don't worry about perfection in the first draft. I suggest my three step process. (1) Get all your thoughts down in the first draft; (2) take a chainsaw to it and reorganize that content so that it flows and there is a nice cadence. And, (3) is the fine-tuning. Go through it and be sure paragraph structure is great and grammar is correct.

Contributor: George Schlidge from

#14 Make strong connections

Focus on providing value to the host site. Always make self-promotion secondary to providing extraordinary value. In many cases, you can spend 12 to 18 hours writing a single post. Make it more comprehensive than even the other articles on the host site, and they will welcome you back any time. 

I would also recommend getting to know the blog owner as much as possible. You should be familiar with the site's content, their audience and the normal writing style required. It's better to take it a step further and engage with the blog owner and get to know them prior to your guest post submission. 

Contributor: Nedelina Payaneva from

#15 Follow the guidelines

Different websites have different rules for pitching your idea. Some may want you to submit a completed article in the body of your email. Others may ask for two or three possible headlines and a brief description of what each post would be about. And some may ask for specific subject lines. 

Follow the guidelines exactly, because this demonstrates that you are a professional who is easy to work with, pays attention to details, and understands the website and its audience. Many websites have filters set up that weed out pitches that don't follow the site's guidelines and your article may never be seen. 

Contributor: Nedelina Payaneva from

#22 Create an outline of sub-topics around that one particular topic

I've found that one of the best ways to create awesome guest posts is to create an outline of sub-topics around that one particular topic. Long gone are the days where you can just slap together five hundred words and have it accepted as a guest post. People are pickier now and they want higher-quality content, which means it needs to be more in-depth. 

One of my secrets is to look at the table of contents of books related to the topic I'm writing about. For example, I recently did a guest post about Disney World for 2 year old children (very specific, I know). My sub-topics included best stroller for Disney World, best shoes for Disney World, best kid-friendly hotels in Orlando and more. 

Another guest-posting trick that I use is to look in the forums related to my niche and see which topics are getting the most views and replies. If this is happening, I know it's a topic that my niche is passionate about. I would much rather write a guest post about something like this because it's more likely to gain traction. 

Contributor: James Pollard from

#23 Address the audience directly

Too many guest posts fail to speak directly to the audience of the blog or site on which they are featured. If you don't talk to the audience, you're not going to capture the interest and attention of blog owner, and certainly not the reader. For example, if you're promoting a food delivery service, your guest post must address the benefits of the product for that blog's specific audience. 

Busy Moms and college students are both great targets for a food delivery service, as long as you address them appropriately. The good news is, blogs by their very nature already are targeted, so most of that work is done for you. As the writer, your job is to see the opportunity and tailor your post to it. 

Contributor: Jerry Haffey Jr., President of Business Development at Ambrosia Treatment Center

#24 Focus on a value added approach

The blog post itself shouldn't be self-promotional; provide quality, expert advice, and insight to a niche topic that will educate and inform the audience instead of sell to them. Add value to the conversation and promotion/brand awareness will take care of itself.

Contributor: John Baker from

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Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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