When researching about how best to broaden our horizons, I came to know about HARO via Neil Patel. We started using HARO with the idea that we would increase the scope of our audiences and make them aware of what the company does. So far, we have had minimal luck with it (we are focused on Europe and there are a lot of American centric queries). I do find it useful in that there is such a diversity of queries and you can obviously find the right hook if you look carefully enough.
I intend to continue using HARO. You never know, when you might strike gold with it.
Contributor: Kirti Manian | Twitter | Community Manager for Eonic HK