Here at WikiJob, we use it primarily for branding, and for acquiring links through quality media that would otherwise be very hard to get. We generally reply only to queries where we feel our industry experience will make our insight useful for that journalist, and we try to reply in depth, rather than giving a short response. We’ve even ended up with a few partnerships with publications that started with a HARO query and response.
It has to be one of our favorite tools. We regularly get quality exposure and links from well-recognized sites (eg from Inc, Huffington Post, CEO Blog Nation) and it’s so easy to use
Contributor: James Rice | LinkedIn