A quality list will help reduce cost as Facebook removes partner category data Since Facebook is removing important partner category data from its ad platform it will be harder and more expensive to find your ideal customer. They said this would happen in October but it is already happening. This is where a quality list that you can upload into Facebook will help you reach your ideal customer instead of throwing away money on clicks from people who will never be customers.
For example, you used to be able to easily target homeowners in Facebook but now they are removing that category and making it harder to reach those people who just own homes and are not renters. However, you can purchase a list of homeowners in your area from a company like ListGiant, then upload that audience into Facebook and target them like you used to be able to.
Contributors: Siham Bourquia from ListGiant