This book by Charles Duhigg aims to tackle the topic of our behaviors and what motivates them in business and in life in general. Duhigg explains how habits can be changed for the better, giving examples of how different businesses have used this to their advantage. The book explores the struggle that some people have with change as well as the ease with which others can change their ways, and understanding this is one of the keys to having a healthy and flourishing business.
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Contributor: Nate Masterson from Maple Holistics