What makes a company culture great? From creating a sense of purpose to celebrating achievements, there are many factors that produce a positive company culture.

What Makes a Company Culture Great?

A Deloitte study shows that, according to 94% of business executives and 88% of employees, a positive company culture is crucial for a business’s success. But what makes a company culture great? We’ve scoured the Internet to find the best ways to create, and maintain, a positive company culture.

• Purpose

A clearly defined purpose or mission statement plays a large role in a company’s culture. With a goal in sight, employees tackle their roles with more enthusiasm and feel a greater sense of meaning.

• Core Values

Together with purpose, core values unite the company and launch it in a positive direction. Core values also provide solid guidelines for communication, decision making, upholding standards, how colleagues treat one another, and how clients and customers are served.

• Unity

A sense of camaraderie and teamwork are major components in the creation and maintenance of a positive company culture. When colleagues can communicate well, respect one another, and work together for a common goal, a company’s culture is certain to thrive.

• Celebrating Accomplishments

Part of what makes a company culture great is the celebration of milestones and accomplishments. Whether the celebration is related to the company or to a personal achievement, there’s something about celebrating successes that makes everyone feel important.

• Recognition

When employees don’t feel recognized for their hard work, morale can drop and even the most positive culture can begin to sag. Recognizing a colleague for a job well done can make all the difference.

• Communication

Workflow improves, stress levels decline, and teamwork thrives when a team communicates effectively. From regular Town Hall meetings to one-on-one sessions, establishing the importance of communication can go a long way in corporate culture.

• A Sense of Caring

Whether it’s through birthday cards or hosting a baby shower, there are many ways to show employees that you care.

• Empowerment

Establishing an open-door policy and a safe space for employees to speak their minds, whether in formal meetings or informal brainstorming sessions, is an excellent way to improve company culture.

• Promoting from Within

When people know that there’s room for advancement, they’re more likely to do their best on a day-to-day basis. This also contributes to a sense of purpose and direction, both of which are critical to a positive culture.

• Hiring People who Fit the Culture

Once you have a company culture established, the best way to maintain that culture is to hire people who fit. People who have similar values, work ethics, and interpersonal skills are more likely to flourish.

From celebrating achievements to promoting from within, there are a myriad of ways to create and maintain an excellent workplace culture that everyone will enjoy. Find the aspects that adhere to your vision for your company and start implementing them today! There’s no end to the benefits a company reaps from a positive corporate culture.