For all those who don’t know, SERP, standing for Search Engine Results Page are the results that appear when you search or a query on search engines. For instance, when you look for “restaurants near me” in the search box of your web browser, the results that appear before you are SERPs.
Since Google is the most used search engine in the world, it makes it even harder for you to rank on Page 1.
This is because, if you are appearing on the first few results for certain keywords, it’s guaranteed that you’ll get an enormous number of clicks, ultimately leading to greater revenue… After all, if you’re sitting in the number one position, your content must be legit right?
But if you’re willing to further improve your SERP rankings, try to implement these few strategies.
1. Improve the Domain authority
Domain authority is a statistic that Google uses to determine the credibility of a particular website and also, to determine its reputation, owing to public reviews. But due to a technical dispute that occurred a few years back, Google has stopped the public display of these statistics but even now, it is very much a part of the present mechanism.
But just like you have guessed already, it is not a child’s play to increase a website’s domain authority overnight. It takes a lot of time and determination to successfully increase your website’s domain authority.
Famous search engines like Google and Firefox demand steady and relatable content that has a lot of clicks and which is appealing to the netizens. But the catch is, that the higher the domain authority of your website is, the harder it will be for you to level up.
For a local business, a domain authority ranging from 20 to 30 is pretty good and can often land you on the top of local search results. But for big enterprises, a domain authority ranging between 40 and 60 is required for being among the top few results on the SERP page. The higher, the better.
2. More Backlinks
Along with domain authority, Backlinks are another way used by Google to measure how reliable the website is. The idea on which Backlinks are based is actually very simple. Better content on the website will attract more visitors, and then other websites would also try to tap into that audience with the help of backlinks.
But the only negative side is that most users of the web don’t usually dig deep to find good content. They generally surf between the first few website links that appear on the top and links to one of them. Therefore, a better ranking content gets more and better Backlinks compared to the content ranking low, which falls behind and is lost on the web.
The best way to get your website to get more Backlinks is to invest in content marketing and promoting the creation of better-quality content that appeals to a larger audience. This way, your website will get more clicks, and more people will try to link to it. If you still aren’t sure as to how Backlinks work, check out Studiohawk Melbourne, to know more about SEO.
3. Optimize your keywords
Keywords are the fundamental factor that decides your position on SERPs. You need to target keywords that are most searched for in your industry because if you’re ranking for keywords non-related to your industry, what’s the use at all?
Each section and piece of information should be optimized for a few carefully chosen, well-researched keywords. To prevent keyword obsolescence, each section should have its own core targeting term. Consider the following while optimizing your keywords:
- Pick keywords depending on your industry
- Use a mix of long-tail and short-tail keywords
You can also use tools like Google Keyword Planner to identify useful and relevant keywords to rank higher on Google SERPs.
Over to you…
Further, optimize your website with well-researched content and upgrade it with high-quality UX; it increases the visibility of your website, gives your customers an improved experience and can land you higher on the search results page.