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4 Reasons to Invest In Sneakers

The global footwear market is worth a staggering 365 billion dollars. As populations grow and prices inflate, we expect to see that number get up to 530 billion by 2027.

Those massive figures being present in footwear is a chief reason why many people are choosing to invest in sneakers. If investing in valuable sneakers is a foreign concept to you, you’re in the right place!

Below, our team breaks down why it makes sense to invest in shoes for both personal and financial reasons. We hope that by the time you’re done reading, you’ll feel inspired to run to your local store or head online to pick up the perfect pair of kicks for whatever your goals are!

1. Sneakers Are an Investment in You

Not all investments need to be about financial gain. Some of the best investments drive your self-esteem. To the end, sneakers are king!

Throw a good pair of kicks on a person and you’ll see their confidence bolster and with that, their ability to get the most out of their lives. If those are outcomes you’re interested in, invest in sneakers confidently!

2. Sneakers Appreciate in Value

Maybe it is about money for you when you’re making sneaker investments. If that’s the case, you won’t be disappointed by the opportunity offered in the market.

Many sneakers, given their limited circulation, appreciate by 2000% or more. That could mean making a measly $150 investment in a pair of shoes and watching that boil up to over $5000 in the aftermarket.

Try getting 2000% returns in the stock market and you’ll see why so many people are ditching conventional investments and instead, putting money into high end brands of shoes.

3. The Sneaker Market Has a Rich History of Data to Lean On

Nobody should love pouring money into highly speculative investments. Fortunately, sneakers are no more speculative than any of your other, run-of-the-mill, low-risk investments.

Sneaker investing has been a thing since the late ’80s/early ’90s when Jordan began collaborating with Nike. Since then, we’ve been able to see which shoes have risen in value and which shoes have remained flat.

By taking in that data, serious investors can make calculated decisions on how best to earn returns on their shoe investments.

4. Sneaker Culture is Rising

If you’re looking to hop on an investment train that is rising in popularity, look no further than sneakers. As you saw based on the projected growth of the shoe market, shoe values are primed to explode. Furthermore, pop culture is taking notice.

New movies like Disney’s Sneakerella and shoes being featured prominently on social media, in commercials, etc. will continue to keep this kind of footwear front of mind.

Now Is the Best Time to Invest in Sneakers

The best time to invest in footwear was 10 years ago. The second best time is today.

Shoes that are affordable at this moment may very well appreciate beyond belief in just a year or so. That makes now the perfect time to start researching which sneakers you should pour a few bucks into to realize sizeable returns.

Curious to learn more about how to invest in sneakers? Have additional lifestyle questions? If so, check out additional content on our blog!

This post contains affiliate links. Affiliate disclosure: As an Amazon Associate, we may earn commissions from qualifying purchases from and other Amazon websites.

Written by Marcus Richards

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