Technological advancements have made it possible for businesses to create logos in minutes. If you are starting as a professional, you might want to try your hand at a few apps or software to craft your logo, instead of hiring a freelancer.
Trying to cut costs on things like logos is understandable, but you still need to stand out for your clients to notice you, which means you must not compromise on a good design. In this article, we will be starting with some basic tips that can help with your creativity the next time you’re handling your company’s logo design.
Why do you need a logo design?
Let’s start with the basics: every business needs a professional logo design, but no one asks why it is necessary. Firstly, a poor logo design tells your customers that you do not take your business seriously. Getting an outstanding logo for your business establishes rapport with your customers and builds a connection with them.
Secondly, your logo helps you to convey the identity of your business. Customers will always deal with businesses that they understand and businesses that understand them. This is why you find many brands spending millions on designs to communicate with their audience.
Getting the design right
Now, how to get your designs is where it all gets tricky. You can take the services of a freelancer, hold a contest and select the best design, or go for a professional logo design service. In any case, we want you to be able to do it yourself, so here are some tips to get the perfect designs:
Understand your brand
Many folks skip this step and set out to start creating. Understanding your brand first allows you to be able to better communicate the ideologies of the business to the target audience. Hit the pause button on the creative process and write out what your business and brand are about. You should also determine the type of personality you want the logo to depict.
Color adds meaning and personality to your logo, which is why it’s important to choose the right scheme during the design process. Colors aren’t supposed to be just fancy or easy on the eyes. You need to determine the brand personality of the business and select colors that match. Colors can depict energy, playfulness, masculine, luxurious, or subdued, so be sure to pick them wisely.
You need to consider the target audience for the business to select the typeface of the logo. Understanding the type of business you run will help you a great deal as well. If you are part of a rock band, for instance, you might select fonts that are edgy and bold.
Avoid too much complexity when designing your logo. Nike, for instance, has a simple logo that resonates with its audience. If you think you have to go overboard to impress, just remember to keep it clean and simple.
We have established what a logo says about your business as a professional, but more importantly, is the fact that it is the best medium to communicate who you are to the public. Don’t worry if you don’t get it the first couple of times. Keep the design simple and straightforward.