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Audi’s Featured On The Big Screen

When you’ve been watching films now and then, you might’ve noticed an Audi car featuring too. The Audi car has featured in many movies over the years, did you spot it in the following?

Marvel films

Arguably one of the most successful movie franchises ever to be created, the Marvel Cinematic Universe has films for everyone. There have been 20 films released already — the most recent being Ant-Man and the Wasp — and at least a dozen more in the pipeline.

Not only can you spot the ultimate superheroes in these films, but you may also be able to spot a stylish Audi too.

Did you know that there has actually been at least one Audi in every film in the Iron Man trilogy? A 2007 R8 and S5 B8 can be found in the first movie, a 2009 A8 LD3 and 2010 R8 Spyder are spotted in the sequel, and a 2012 S7 and R8 e-tron both feature in Iron Man 3. The R8 e-tron also turned up at a VIP screening of Iron Man 3 at London’s Leicester Square a few days before the movie’s general release!

But there were almost as many Audi cars featured in the three Iron Movies as there was in Captain America: Civil War! Within its two hours and 27 minutes runtime, you can see the 2017 Audi R8 V10 Plus, the 2017 SQ7, the 2017 A4, the 2016 A7 Sportback and even the Audi prologue concept car — a vehicle hailed as “a ‘signature car’ for Audi” by Prof. Dr. Ulrich Hackenberg, Board Member for Development at Audi.

There’s more to it, though. Be on the lookout for an Audi R8, A6 Hybrid and A3 as you watch the excitement unfold in Avengers: Age of Ultron, as well as an Audi TTS Roadster, R8 Spyder, Q7 and A8 during Spider-Man Homecoming — the first standalone film by our favourite web-slinger since he became involved in the Marvel Cinematic Universe.

Moving away from the Marvel Universe, the German brand is also spotted in other film adaptations of comic book heroes. An R8 Spyder features in Wolverine — the titular protagonist’s actor Hugh Jackman even turned up at the London Leicester Square premiere of the film in the same car — and an A8 plays a role in the 2015 big screen edition of Fantastic Four.

The Fifty Shades trilogy

Appearing in movie series is becoming a trend for Audi, with them also featuring in the Fifty Shades trilogy. The German manufacturer a presence in all three film adaptations of E.L. James’ novels which follow the relationship of business magnate Christian Grey and college graduate Anastasia Steele.

Why was this brand chosen over the other supercars? The brand’s multiple appearances came as a result of a partnership which was set up between Audi and Universal Pictures — a deal that Audi no doubt has relished seeing as though the movie series has grossed over $1 billion across the globe to date!

In Fifty Shades of Grey, the first film of the trilogy, viewers will be able to spot an Audi S8 D4, a 2017 S7 and a R8 Spyder. In the sequel Fifty Shades Darker, a set of Audi Q7 cars and an A3 took centre stage, with both the R8 and Q7 returning when the franchise wrapped up earlier this year with Fifty Shades Freed.

Mission Impossible II

When it comes to Mission Impossible, let’s rewind back to the year 2000 and Mission: Impossible 2 to showcase how Audi has been featured in the hit movie series that has always starred Tom Cruise in the lead role of Ethan Hunt.

In the film, Hunt leads a mission to destroy deadly biological weapon and finds himself in a exhilarating car chase with international thief Nyah Nordoff-Hall. Hunt is behind the wheel of a Porsche Boxster and Nordoff-Hall tries to hold him off while driving an Audi TT — suffice to say that the pursuit between the two German-made cars into oncoming traffic is filled with nail-biting and edge-of-your-seat drama!

Furious 7

How could we not give the Fast and Furious franchise a mention? After all, this is a series which features street racing, heists and espionage using all manners of vehicles and has so far spanned eight main series entries and two additional short films — grossing in excess of $5 billion to date!

This series is so popular with its fans, in fact, that a spin-off movie called Hobbs & Shaw is due for release in 2019 and there’s now even a worldwide live show titled Fast & Furious Live, which includes stunt driving, projection mapping and pyrotechnics.

Focusing on Furious 7 now — a movie that clutched at the heartstrings as it was the final one to feature an appearance by series regular Paul Walker due to the actor being killed while the movie was still being filmed — is where you can see Audi appearing in the franchise.

The model of the Audi R8 appears when it competes in an exciting quarter mile race against a classic Plymouth Barracuda in the early moments of the film.

I, ROBOT

With I, ROBOT though, we’re taken to the future to see what Audi cars may potentially look like in years to come.

Called the Audi RSQ, this concept vehicle represented the first time that Audi had ever developed a car that was to be specifically used in a major Hollywood motion picture.

This future car boasted piloted driving which allowed Will Smith’s Chicago police detective character Del Spooner to press a button to enable the car to take control of the driving — no doubt an early vision of the autonomous driving concept that we are only just starting to see being trialed in real life.

Drivers of the RSQ are able to ride sideways and diagonal, while the use of balls instead of wheels was a quirky design touch. However, the typical single-frame grille and the presence of those four instantly recognisable silver rings let viewers clearly know that this car was without question an Audi.

Article collated by Vindis, a UK Audi dealer that also offers an Audi service plan.

Sources:

https://productplacementblog.com/tag/audi/page/6/

https://www.audi-mediacenter.com/en/movie-partnerships-4526

https://www.audiworld.com/how-tos/slideshows/7-movies-that-made-you-want-to-buy-an-audi-439422#7-fifty-shades-of-grey

https://www.audi-mediacenter.com/en/press-releases/the-audi-prologue-show-car-launching-into-a-new-design-era-1216

https://en.wikipedia.org/wiki/Fifty_Shades_(film_series)

http://www.india.com/auto/car-news/audi-tts-history-with-hollywood-first-tt-roadster-featured-in-mission-impossible-ii-6385/

https://blog.audi.de/why-the-shark-car-and-audi-rsq-never-made-it-to-production/?lang=en

https://www.supercars.net/blog/2004-audi-rsq-concept-2/

Written by Marcus Richards

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