“Small business” means different things to different business owners. To some, the term might refer to how many employees you have and how much money your business makes. On the other hand, you might think of small business in the literal sense. Some business owners working with a small amount of retail space find it difficult to manage an ever-changing lineup of products. Here are some ways to maximize space in a small retail store if this latter meaning of small business applies to you.
Utilize Vertical Space
When you have a small amount of space to work with, it doesn’t matter if you’re styling an apartment or setting up a store display; it’s crucial that you utilize your vertical space. Don’t ignore your walls—use hanging signage to direct the viewer’s attention to your products along the walls and vertical displays. This can help your customers navigate products more easily, especially if you must pack more products into a smaller space, which can seem overwhelming to new customers. You can use vertical wall space in your retail store to line products on shelves, set up leaning displays, and more.
Don’t Forget Marketing
If you’re hesitant to stack your products themselves along your walls, utilize these spaces for marketing materials instead. There are plenty of traditional and digital marketing materials to hang along your store’s walls, such as posters, frames, hanging signs, digital directories, and more. Use hanging marketing to answer frequently asked questions about your business or products. You can also use hanging marketing to point out new products or those you wish to push.
Rearrange Your Store Layout
If your store still feels congested even after spreading your materials vertically, you may need to rethink your store layout. Assess your current layout and determine whether it’s working for your business. Ask questions like:
- Do your customers have enough room to navigate your store or aisles?
- Are your products difficult to find?
- Can your employees efficiently restock shelves and displays?
Your answers to questions like these will help you determine whether your store layout needs an upgrade. This will also tell you whether you are utilizing enough of your store’s vertical space or if there’s still room to expand and improve.
Don’t let the size of your business hold you back from being successful. Utilize these ways to maximize space in a small retail store to get the most out of your small space and turn your products into profit.