Logan Voss
2020 was not the year of events. Everyone had to postpone their birthday parties and weddings to slow the spread of COVID-19. Hopefully, 2021 is different because the vaccines are starting to roll out. If you can’t wait for your next soiree, read this quick guide to event planning to hold you over until it’s safe to celebrate again.
Market
Let’s say you’re holding an event for a nonprofit trying to raise money. Marketing is going to be pivotal. You must know how to successfully market an event if you want people to show up. Start with good old-fashioned word-of-mouth. Tell folks in your community about the event, and print out flyers they can take with them. Pro Tip: Work with other area businesses to see if you can scratch each other’s backs. Hang a flyer for their next event in your establishment if they’ll do the same for you.
Get Organized
Another step in the quick guide to event planning is to get organized. After you’ve run a successful marketing campaign, get your ducks in a row. Make sure every vendor knows the date and time of the soiree so that they don’t show up late. Also:
- Find a space big enough to house the number of guests you’re expecting.
- As hard as it may be, try to stay calm while planning because nerves could get the best of you and ruin the entire day.
We all want every event (birthday parties, weddings, and concerts) to come back this year. In the meantime, concentrate on organizing the most special soiree possible. Remember, try to have fun in the process. If 2020 taught us anything, it was to never take for granted the simple moments. Become your own mixologist and create fun cocktails and appetizers that you can indulge in as people are having a blast at the occasion.
