As an entrepreneur building a business from the business idea you had is exciting and hence easy. But during initial days with fewer resources, it can be difficult to grow business. Even if it’s a well-settled business, progress and growth are important to keep up with competitors.
All the successful businesses you see around follow the same set of ground rules. These rules make them stand above all others and are what makes them successful. It is called “Growth Hacking”. As a start-up entrepreneurs don’t often have enough funds to spend on tools, which is where growth hacking provides simple yet effective strategies to take your business forward.
Here are 5 quick growth hacks to expand your business in no time.
Grow Your Audience
The first most important and basic hack is growing your target audience. These people are the ones who are actually going to decide how successful your business is. The more the audience you have, the more customers you get and the more recognition your company gets. In order to grow your audience, these are the things you will need to pay attention to.
Not everyone is your customer and that’s why it is necessary to first know which is your target audience. Once you know your target audience, begin to analyze them. What age group they belong to, what are their preferences etc.
You can use social media to interact with your audience, you can conduct seminars to let them know more about your company. That way you will be able to build a solid relationship with customers. A virtual business card can make it easy for your customers to contact you.
Push Personalized Advertisements
In this digital era, advertisements are the number one means of letting people know about your company and taking your business into the limelight. Ads take your reach further and bring traffic to your website. You can collect data to show personalized ads about products or services they would like to see.
Retargeting ads are one solid tool to hold your customer. It will show your ads on other websites once your visitor exits your website. Customers often compare the same product on several websites before buying. With retargeting you can show last-minute deals and get your customer back to your website.
Requesting Feedback And Online Reviews
Brand credibility is one important factor that sometimes is more important than the product or service a company has to offer. Online reviews build trust among users about your company. Put positive comments forward on the homepage to gain trust. Make it easy for your customers to leave a quick review or reaction at the end of shopping.
Amazon CEO Jeff Bezos, one of the most successful businessmen, once quoted that “Focusing on the customer makes a company more resilient.” There’s no better way to grow your business than by listening to your customers. You can use a pop-up on your website to ask for feedback or put a feedback box at the end of each transaction customer makes. This way you will always be able to deliver what the customer wants.
Optimize Website For SEO
In 2021, SEO is one tool that will significantly boost traffic on your website. Organic search is the primary source of your website traffic. SEO makes sure your website appears when relevant keywords are being searched. It has other benefits like building trust and a better user experience. SEO is a long-term process but it’s a must.
Offer Discounts And Free Stuff
Offering discounts quickly draws the attention of customers than your product ads will. Most people prefer to wait for a sale or discounted price and offering a discount will not only increase your sales but also gain some reputation in the market. Discounted products often catch more attention than regular-priced products.
You can further promote your company by offering freebies. You can start a newsletter about something to which readers will be interested to subscribe for free. There you can self-promote your products along with articles. It builds a connection with the brand. You can get customers’ email or contact numbers in return which will help you further in promoting products.