Do you think that your product is unique? Chances are that it’s probably not, but that doesn’t matter when it comes to making your product stand out from the competition. In fact, some of the most successful products on the market are far from being unique or new but do well because they stand out for all the right reasons.
So, with that in mind, here’s what you can do to make sure that your product grabs the attention of your target audience, even in a crowded marketplace.
Choose Attractive, Unique Packaging:
Whether it’s sitting on the shelf, or displayed in a photograph at your online store, product packaging is the first thing that potential customers are going to notice. And, the packaging that you use can make or break the first impression that they get – not only of your product but your overall brand!
Colors are one of the most important features of product design. They can tell customers what your brand is all about, and be used to influence the way that potential customers view your product. Head to The Package Lab to discover more about the power of colors in your product packaging.
It’s a misconception that in the digital age, social media and email are the only ways to keep in touch with your target audience. While these are undoubtedly useful platforms to use, bear in mind that people buy from people, and not from businesses. As a business owner, your product will do better when you are personable and are focused on building and maintaining strong relationships with your customers.
Show What Makes You Stand Out:
You need to be loud and proud about who you are and what sets you apart from the competition. For example, begin by writing in the same way that you talk when sending emails, updating social media or posting to the company blog. Do away with all the usual business jargon and develop an authentic, human voice for your brand to encourage your target audience to start relating to both you and your products.
Put Customers First:
The truth is that no matter how great a product is, and no matter how attractive its packaging is, customers are always going to prefer a brand that puts them first and prioritizes strong customer service. Spend time really getting to know your customers and understanding what their pain points are; not only will this encourage relationship building but also provide you with information you can use to build better, more marketable future products.
Build on Your Strengths:
Finally, if you want to stand out, you will need to identify what works and do more of it. You probably understand your personal strengths, but what about your brand’s strengths? Take some time to discover which strategies are working, and which don’t measure up so well. You can use an online tool like Optimizely to see user reactions to changes and identify what leads to results.
Your product doesn’t have to be unique to stand out from the crowd; these strategies can help any product beat the competition.