Taegan Lion
Video marketing is a hugely powerful and still relatively new tool. Lots of books have been written by marketing and video experts, here are the 4 that you should read.
Each of the books on this list is suggested by a Fupping contributor.
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#1 Storynomics by Robert McKee & Thomas Gerace
This book lays the foundation on how to properly form and tell stories in the post-advertising era. Proper storytelling through video will help brands create an authentic connection with consumers that will ultimately lead to strong brand affinity and economic success.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Jonathan Davila from Diamond View Studios
#2 Video Pro by Michael Ray
This book is geared to create video content that attracts the eye and leads to generating more sales. Video Pro walks you through everything from content creation to distribution.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Nate Masterson from Maple Holistics
#3 Creativity Inc by Ed Catmull
Creativity Inc goes into Pixar's creative process to help the reader understand, there's no bad idea so bad, it can’t be fixed. The basic premise of the book is you can turn anything, no matter how bad into something.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Nate Masterson from Maple Holistics
#4 The Fortune Cookie Principle by Bernadette Jiwa
Jiwa’s book helps create the story your company needs to make your company stand apart from the rest. The book contends that having a unique story is the key to garnering customer loyalty in this saturated market.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Nate Masterson from Maple Holistics
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